If
you are ready to offer your small
business for sale...what do you do?
Well, one of the first things is to decide
if you are going to advertise your small
business for sale by owner or to list your small business
for sale using a broker. Because this is an important decision
for you to make, I have covered each option carefully in my
best-selling ebook "Sell
Your Business The Easy way." You'll find it really
helpful.
However, it is important to note that certain
aspects of the sale won't change, regardless of whether you
offer your small business for sale by owner, or list your business
for sale using a broker.
For example; the buyer of your
small business will buy for his or her reasons, not yours.
If your decision to sell is because your small business is not
going well and you simply want to get rid of it... do you think
a buyer will make his or her decision to buy based on that?
They won't?
Whatever the situation your decision to sell
is a big one. Your reasons for selling your small business must
be convincing. Your explanations as to why you are offering
your small business for sale must be consistent.
Also, for most small business owners, the decision
to sell is usually a combination of personal and financial reasons.
Is this your situation too?
The same applies to buyers. Their decision
to buy your small
business won't be just a financial decision. For a buyer
it will also be about life-style and personal independence.
Buying your small business will change the
buyers' life forever and the buyer knows it. Only the buyer
is capable of making the decision to buy. This is regarless
of whether you are advertising your business
for sale by owner or listing your business for sale with
a broker.
Remember, at the end of the day, both the seller
and the potential buyer will have to balance the imagined personal
gains against what could be uncertain financial prospects. Because,
and here's the crunch... you as seller, are offering the buyer
a business opportunity, NOT a business guarantee.
Noel Peebles is author of the best-selling
small business
ebook "Sell
Your Business The Easy Way"
© Market Leaders ebooks. All Rights Reserved.
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